I designed this DTC catalog from every standpoint.

I was the merchandiser, the copy writer, the designer, the photo producer and art director, and editor. 


I scouted a creative production team consisting of photographers, assistants, food stylists and set stylists for a 4-day shoot set in Savannah, GA. Once we had imagery, I designed the layout of the catalog, utilizing copy and merchandise that was on promo for the spring quarter. Then I worked with a 3rd party vendor to set up the distribution of the catalog to over 250K households.